About Trads
Established in 2017, our collective of creatives dedicated themselves to crafting superior sunglasses for daily wear. We wanted to break away from the dull norms of big brands, crafting frames that blend contemporary design with stronger, lighter materials and pairing them with a captivating lens hue.
Partnering with Italy's top eyewear artisans, each pair of Trads sunglasses are meticulously handcrafted and fitted with our signature lens. Say goodbye to mundane tints and embrace sunglasses that brighten your daily adventures. where expert craftsmanship meets contemporary elegance.
Protect your eyes
The effect achieved is sunglasses that are exceptionally comfortable on the eyes when you wear them whilst letting in just enough light in subtle warm tones keeping everything around you looking like the best of a summers day.
Our lens offer what is called UV400nm protection. This means our sunglasses block out over 99% of harmful UV rays, even those smallest ones at the 400 nano metre wavelength.
In addition to UV protection we also wanted to minimise blue light which has been shown to be a degenerative factor in the retina as well as a source of strain in the eyes. Our lens is effective in blocking 77% of blue light while you wear our sunglasses.
See life clearly
The Trads lens is an optical grade 1 lens. This means it does not distort anything, providing perfect clarity when you look through them.The darkness of the lens is graded in levels 1 through 5, and we opted to land in the middle at level 3.
We nominated this level of darkness for the lens as we wanted a lens that wasn't too dark to use day to day, whilst keeping it dark enough that you don't strain your eyes in typical sunlight conditions.